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Operations Management And Strategies İn Travel İndustry A Modern Concept Pdf İndir

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Operations Management And Strategies İn Travel İndustry A Modern Concept Kitabı Hakkında Daha Fazla Bilgiler

Operations Management And Strategies İn Travel İndustry A Modern Concept Kitabı 28.01.2021 tarihinde Dr. Cüneyt Mengü tarafından yazılıp YALIN YAYINCILIK tarafından basılmıştır. Operations Management And Strategies İn Travel İndustry A Modern Concept kitabında toplamda 384 sayfa bulunmaktadır. Sizler için Operations Management And Strategies İn Travel İndustry A Modern Concept kitabının PDF indirme bağlantısını aşağıya ekledik. Kolay bir şekilde indirip kullanabilirsiniz.

Operations Management And Strategies İn Travel İndustry A Modern Concept Kitabı Özeti – Operations Management And Strategies İn Travel İndustry A Modern Concept Kitabı Açıklaması

When overseas travel agency owners and directors, predominantly from Middle Eastern countries visited my Istanbul office and saw my “Travel Management” book published in 2018 in Turkish, insisted that I publish the same book in English. These comments made me excited and encouraged to publish the book in English with some revisions and additions.
Travel and tourism industry is one of the world’s largest industries and a dynamic engine of economic development of the countries. It is a great source of income and employment for countries that receive more international tourists. For this reason, the countries have increased their investment in the travel and tourism industry, Tour operators and travel agencies have the major role for the development of tourism. Their business has vastly changed in the past 20 years. They have to continuously adapt and redefine their roles to the changing environment and technology. As a result of this change, different approaches in management, operation and marketing strategies in the travel industry have emerged. From tourism products and services to operation and destination management, from management functions to the distribution channels, from reservation systems to marketing functions, almost all travel concepts have changed shape. In travel agency business besides the traditional (classical) system used for many years, neo-classical system and modern (contemporary) systems such as online travel agencies (OTA’s) and destination management companies (DMC’s) have emerged, intermediaries diversified and increased.
Pursuant to these developments travel operators who can keep up with these changes have created a wide academic and practical concept, theoretical discussions and most importantly different industrial structures.
This book provides a wide perspective with modern concepts to the operation management and marketing strategies in travel industry and it is divided into 12 chapters. Each chapter starts with learning outcomes. Basic principles and concepts of subjects are mentioned both theoretically and practically supported by tables, graphs and figures for a better understanding of specific chapters.

Kitap Adı: Operations Management And Strategies İn Travel İndustry A Modern Concept

Yayınevi / Marka: YALIN YAYINCILIK

Yazar: Dr. Cüneyt Mengü

Basım Tarihi: 28.01.2021

Sayfa Sayısı: 384

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When overseas travel agency owners and directors, predominantly from Middle Eastern countries visited my Istanbul office and saw my “Travel Management” book published in 2018 in Turkish, insisted that I publish the same book in English. These comments made me excited and encouraged to publish the book in English with some revisions and additions.
Travel and tourism industry is one of the world’s largest industries and a dynamic engine of economic development of the countries. It is a great source of income and employment for countries that receive more international tourists. For this reason, the countries have increased their investment in the travel and tourism industry, Tour operators and travel agencies have the major role for the development of tourism. Their business has vastly changed in the past 20 years. They have to continuously adapt and redefine their roles to the changing environment and technology. As a result of this change, different approaches in management, operation and marketing strategies in the travel industry have emerged. From tourism products and services to operation and destination management, from management functions to the distribution channels, from reservation systems to marketing functions, almost all travel concepts have changed shape. In travel agency business besides the traditional (classical) system used for many years, neo-classical system and modern (contemporary) systems such as online travel agencies (OTA’s) and destination management companies (DMC’s) have emerged, intermediaries diversified and increased.
Pursuant to these developments travel operators who can keep up with these changes have created a wide academic and practical concept, theoretical discussions and most importantly different industrial structures.
This book provides a wide perspective with modern concepts to the operation management and marketing strategies in travel industry and it is divided into 12 chapters. Each chapter starts with learning outcomes. Basic principles and concepts of subjects are mentioned both theoretically and practically supported by tables, graphs and figures for a better understanding of specific chapters.