The Effect of Virtual Reality Experiential Marketing on Purchase Intent : An Experimental Study Pdf İndir – GECE KİTAPLIĞI Pdf İndir

The Effect of Virtual Reality Experiential Marketing on Purchase Intent : An Experimental Study Pdf İndir

The Effect of Virtual Reality Experiential Marketing on Purchase Intent : An Experimental Study Kitabı Hakkında Bilgiler

The Effect of Virtual Reality Experiential Marketing on Purchase Intent : An Experimental Study Kitabı GECE KİTAPLIĞI çıkarmış olduğu The Effect of Virtual Reality Experiential Marketing on Purchase Intent : An Experimental Study Kitabını PDF İndir – The Effect of Virtual Reality Experiential Marketing on Purchase Intent : An Experimental Study 03.06.2021 Pdf İndir

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The Effect of Virtual Reality Experiential Marketing on Purchase Intent : An Experimental Study Kitabı Hakkında Daha Fazla Bilgiler

The Effect of Virtual Reality Experiential Marketing on Purchase Intent : An Experimental Study Kitabı 03.06.2021 tarihinde Dr. Deniz Altun tarafından yazılıp GECE KİTAPLIĞI tarafından basılmıştır. The Effect of Virtual Reality Experiential Marketing on Purchase Intent : An Experimental Study kitabında toplamda 117 sayfa bulunmaktadır. Sizler için The Effect of Virtual Reality Experiential Marketing on Purchase Intent : An Experimental Study kitabının PDF indirme bağlantısını aşağıya ekledik. Kolay bir şekilde indirip kullanabilirsiniz.

The Effect of Virtual Reality Experiential Marketing on Purchase Intent : An Experimental Study Kitabı Özeti – The Effect of Virtual Reality Experiential Marketing on Purchase Intent : An Experimental Study Kitabı Açıklaması

This book is derived from the doctoral thesis titled “THE EFFECT OF VIRTUAL REALITY EXPERIENTIAL MARKETING ON PURCHASE INTENT: AN EXPERIMENTAL STUDY” published in 2019 as a result of nearly 10 years of work.
The study aimed to examine the effect of experiential marketing activities carried out with virtual reality technology on the purchasing intention of the user. University students selected with random examples were shown an imaginary 360-degree virtual reality tourism video created by collage method and asked to evaluate.
The study was created by adapting Yuan & Wu’s research model, which examines the relationship between experiential marketing and customer satisfaction, for virtual reality technology applications. In order to examine the effect of using virtual reality technology in the adaptation, Solomon’s 4-group experiment model as an experimental method, which is not used much in this field of social sciences, were used. As a result of the experiment carried out, it was observed that the purchasing tendency of the users who watched 360-degree tourism videos using virtual reality technology was much stronger than the users who watched the normal tourism videos. It has been demonstrated that the use of virtual reality technology in experiential marketing activities has a high potential in terms of influencing and changing the behavior of users.

Kitap Adı: The Effect of Virtual Reality Experiential Marketing on Purchase Intent : An Experimental Study

Yayınevi / Marka: GECE KİTAPLIĞI

Yazar: Dr. Deniz Altun

Basım Tarihi: 03.06.2021

Sayfa Sayısı: 117

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This book is derived from the doctoral thesis titled “THE EFFECT OF VIRTUAL REALITY EXPERIENTIAL MARKETING ON PURCHASE INTENT: AN EXPERIMENTAL STUDY” published in 2019 as a result of nearly 10 years of work.
The study aimed to examine the effect of experiential marketing activities carried out with virtual reality technology on the purchasing intention of the user. University students selected with random examples were shown an imaginary 360-degree virtual reality tourism video created by collage method and asked to evaluate.
The study was created by adapting Yuan & Wu’s research model, which examines the relationship between experiential marketing and customer satisfaction, for virtual reality technology applications. In order to examine the effect of using virtual reality technology in the adaptation, Solomon’s 4-group experiment model as an experimental method, which is not used much in this field of social sciences, were used. As a result of the experiment carried out, it was observed that the purchasing tendency of the users who watched 360-degree tourism videos using virtual reality technology was much stronger than the users who watched the normal tourism videos. It has been demonstrated that the use of virtual reality technology in experiential marketing activities has a high potential in terms of influencing and changing the behavior of users.